8 Reasons why your Company is now a Technology Company
Whether you sell clothes or run an accounting company, you need some type of technology to run your business. Today’s companies are not just in the business of selling their own goods and services anymore. They also must master a multitude of digital packages.
These include software, payment systems, computers, Wi-Fi networks, mobile devices, and more. Companies also need to protect their devices and network. If your technology does not, it can significantly impact your business.
A huge 98% of organisations surveyed state just one hour of IT downtime costs more than £100,000. This reliance on technology means that every company is now a technology company and this is the case no matter what you sell or the services you provide.
J700 Group feels it is important to discuss just why this is the case today.
What Makes Technology a Backbone of Any Business?
1. Technology Is a Critical Part of Business
Even farmers use tech to check commodity prices, sell livestock, and keep their books. Most companies couldn’t operate without their software. Or without databases filled with important information.
IT downtime is so devastating for this very reason. Remember the breaches impacting global meat producer JBS and Colonial pipeline? Those companies had to halt operations because of ransomware attacks.
They both paid the ransom to their attackers so they could begin operating again. Without the technology that’s become a normal part of our day, a lot of companies would close.
2. Customers Expect an Excellent Digital Experience
Customer experience came in first in a survey of top business priorities for the next 5 years. Nearly 46% of respondents said it was at the top of their list.
If a customer has just one bad experience with your company, they may go elsewhere. In a digital world, those experiences are often:
- Navigating your website
- Checkout experience
- Appointment scheduling ease
- Shipping notifications
- Helpfulness of online chat
- Response time from customer support services
- Ability to contact your company via social media platforms
To keep up with consumer expectations in 2023 and beyond, means you need to use technology. From your website to your payment experience, people expect a smooth digital flow.
3. Employees Need Devices to Drive Productivity
How do employees work productivity without the use of a computer, tablet, or mobile device? These devices keep staff connected to each other and your customer data. Devices enable communication and are how much of the work in offices gets done. If they don’t run well, business productivity suffers.
4. AI & Automation Help Companies Stay Competitive
AI and automation help organizations move faster and AI can personalize a consumer shopping experience. Automation can help sales teams close up to 30% more deals and improve conversions by over 200%.
To stay competitive, businesses must integrate technology tools with AI and automation capabilities. This means they need to know the best ways to use these tools. Plus, integrate them well with existing solutions.
5. Information Is Being Generated at a Rapid Pace
Companies generate information digitally at a very fast pace. Can you imagine what it would be like if you had to go back to all the paper files? You’d need a separate building just for all the filing cabinets.
Files, documents, and customer records are mostly digital now and keeping track of all that information and making it searchable requires technology skills.
6. Vendors/Suppliers Are Leaving Legacy Systems Behind
Think of the vendors you use to run your business, could you interact with any of them offline only? With no email, no digital documents, in most cases, the answer is, “No.”
The companies that you rely on for your business are also “technology companies” in the same way. Most will be leaving behind legacy systems like fax machines and paper documents. Thus, you need to use digital means to interact with them.
7. It’s Difficult to Grow Without Tech Innovation
People are limited by what they can mentally and physically do in a day. Computers and technology have exponentially increased that. They do a lot of the processing and manual work.
The cloud is often touted as leveling the playing field for small businesses. It allows smaller companies to leverage technology to do more affordably.
It’s hard to continue growing your business without the smart use of digital tools. This includes reviewing your technology infrastructure and looking at innovations on the horizon.
8. Business Continuity Needs
Business continuity is about keeping your company running despite any crisis events. One natural disaster could severely impact a building and everything in it. But, if you are storing your data in the cloud and using cloud software, your business can still operate.
Companies that aren’t employing backup systems are at significant risk. Tech solutions create the ability to continue operating from anywhere, increasing business resiliency.
What Does Your Innovation Roadmap Look Like?
Using technology securely and to its fullest can be a full-time job. Give J700 Group a call today, we can help take that burden off your shoulders.
J700 Group are a Lancashire-based, family-run, professional and responsive, Managed Solutions Provider helping Businesses, to utilise Innovative IT Consultancy Services, Cloud Solutions, Cyber Security, Microsoft 365, Telecoms, Web Design and SEO solutions to propel their organisation to the next level and beyond.
As an experienced IT Support Provider, helping businesses across Lancashire & Manchester, if you need any assistance with your IT including IT Hardware, a Disaster Recovery Policy or Managed Backup Solutions please get in touch
Where to find us: Prinny Mill Business Centre, 68 Blackburn Road, Haslingden, Lancashire, BB4 5HL
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